WEEK 1

A group of seven Year 7s had a slightly different take on the STEM/Media cross curricular project. Their first week involved them learning about brand identity and the power of media marketing.

They were then split into two randomly assigned teams and given the task of working together to come up with a marketing campaign all about STEM!

WEEK 2

The two teams learned about brand identity and the importance of a strong logo; then they chose team names and designed logos.

StemTrain was chosen as a symbol of relentlessness, with its symbol being a train that powered forward.

Meanwhile, the other team name was initially Diversity, with an emphasis on inclusivity and focusing on STEM jobs for all, and although their rhetoric remained the same, they eventually changed their name to Different Perspective and adapted their logo design accordingly.

WEEK 3

Both teams utilised their new logos on sleek poster designs, and one thing this group of Year 7s really excelled at was their excellent photography skills.

WEEK 4

With just a couple of lessons left, both teams filmed and edited promotional videos, showing off their campaigns and describing what STEM means to them.

They then presented to a staff panel, describing what they had learned about marketing, brand identity, synergy and the effect of media campaigns.

StemTrain and Different Perspective took turns to individually discuss the justifications for their team names, their logos and presented their poster designs and video campaigns, as well as what they had learnt about working together as a team and any new Media skills they had developed.

Well done to both teams!